What products does my website need for optimum performance and client interactivity?
Each website is, and should be treated individually from its original conception. Products, services and demographics affect every aspect of website design and functionality. For example, selling a physical product online requires a completely different approach to providing online video footage or simply displaying some information for your clients. When working to a budget it is important to purchase only what you need. Its too easy to be enticed by all sorts of amazing add-on website products but at the end of the day if they aren't specifically targeted to what you are trying to achieve with your website they are often wasted.
You will have heard me say on our Web Design Page: "A website should be approached as a work in progress" and that is one of the greatest things about a website. You can add to it as you need to. There is no need to purchase every available add-on component for your website on the off chance that you may need them one day or to try and impress customers. The website developer that you choose should be able to recommend exactly what components you will need to get your website up and running and then just as easily add additional functionality to your site in the future as you expand or your budget allows for more website development.
Taking your website one step at a time also allows you to test the waters a little with your new business, product or service and then make educated decisions in the future as to how you would like to further market your product online in the future. Our products for example, allow a client to start at a level that they are comfortable with and then build on that in the future. So, if a client launches their site and after some time finds that they are receiving a great deal of requests for online ordering then we can easily install the required components (online shopping cart, secure certificates, CMS) and take their website to the next level. This allows our clients to grow at a pace that suits both their business and their budgets.
So remember: Start your website with what you need and then build from there. You will end up with a more suitable product that meets the requirements of your business in the long run.
Below I have provided information about components we provide that may help enhance the performance of your current or future website. Browse through the information and educate yourself before you approach a web designer to ensure you create a website that works for you.
| Search Engine Optimisation - S.E.O.|
Blizzard Content Management System - CMS
Online Shopping Cart
Client Login Areas
Newsletter and Group Email Facilities
Personalised Email Templates